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This is a postcard that is an advertisement for White and White's ice cream soda. Their business was located near the Morton House Hotel, which was located at Monroe (Monroe Center) and Ionia.

This is an easterly view down Monroe (now Monroe Center) towards Campau Square, which is the area of Canal (now Monroe Avenue).

This photograph shows Michigan Street looking west toward the Bridge Street bridge. The Valley City Milling Co. can be seen at the right and the Grand River can be seen ahead.